A Look Back At Chocolate
The flavor capabilities of the cacao tree were unlocked over 2000 years ago in tropical
rainforests. Chocolate can be traced back to the ancient Maya and Aztecs of Mesoamerica.
These two groups used chocolate as a luxury drink where they ground the cocoa seeds
into a paste and mixed that paste with hot water.
Europeans also discovered chocolate early on. The Spanish while on quests to the
Americas for spices discovered the flavor of chocolate that we all know and love.
Once the Spanish conquered the Aztecs, they brought this treat back with them to
Spain and within a century this product and its popularity spread throughout the
rest of Europe.
With the industrial Revolution came the invention of numerous new technologies and
machines. These new tools would forever change the industry of chocolate and the
way in which it is made. Before the industrial age, chocolate, like many other products
was extremely time consuming, expensive and labor intensive to make. These machines
allowed for chocolate and chocolate products to be made at a fraction of the time
and cost. This made chocolate more mainstream, allowing people all over the globe
to experience, love and enjoy it. One of the impacts of the Industrial Revolution
on chocolate that still impacts us today is the improved texture, and as a result,
the taste of chocolate products making them the creamy and rich way we know them
to be today.
Like many products in the early 20th century, advertising campaigns began about
chocolate. Making chocolate products something that people knew about, something
they desired and something that consumers across America would purchase.
Today, more than 2000 years later since the discovery of the chocolate flavor, the
industry fundamentals remain the same, the steps to make chocolate are the same,
however the experiments of blending flavors and techniques continue to lead to new
breakthroughs, new flavor intensities and new products for consumers to experience